Pitch Deck Examples: The Uber Pitch Deck Used to Raise Funding


This is the pitch deck that Uber used to raise
their first round of funding, back in 2008. I think it’s a fantastic example of a perfectly
defined problem/solution combination: so obvious it’s surprising nobody else saw it before
them. Now- I’ve always said ideas are worthless
without execution, and I stand by that… but well, this was a multi-billion dollar
idea. The slides certainly look very 2008. Or very 1999. Anyway, we took the liberty of running them
through our AI presentation design tool, so you don’t have to endure Arial. Here’s Pitch Deck Examples- a teardown of
the Uber Pitch Deck The structure of this pitch deck can be divided into these sections: Cover The Problem/Solution Section Then the Product Section, which digs deeper into the product itself, which was still under development. Then, the Market and Go-to-Market Section And finally, wrapping up with a Traction slide. If you try to match this deck to a ‘standard’
pitch deck template, you’ll notice how the Product section is vastly extended, as well
as the market analysis and go to market slides. I’m not going to dig into each slide; you
can check them out directly on this URL, which we will add to the video
description. The ‘exception’ on this pitch deck, is that
back in 2008 Uber’s proposal was VERY new. It’s understandable for it to require additional slides for investors to grasp everything that these guys were planning on doing. On the other hand, I must highlight how
each slide has only a small amount of text. These aren’t 20 overcrowded slides, but rather,
each slide touches on one specific topic with just the right amount of information. Let’s talk about the slides in the Problem/Solution Section The cab experience was undoubtedly broken,
and this is the opportunity they saw. Notice that there are only two main statements
on this problem slide: Using aging and inefficient technology- both
for the radio and for the cars themselves. Hailing is done using 90’s methods: hands
and phones- not taking advantage of the now widely available GPSs. Remember, we’re talking about 2008. The problem is extended to another slide,
dedicated to the Medallions, a clearly broken system for cab drivers. For the Solution, the sentence I have to highlight
is ‘Convenience of a Cab in NYC + experience of a professional chauffeur.’ Let’s recall the first version of Uber was
closer to what we know now as ‘Uber Black.’ If you rode an Uber in the early days, the
experience compared to a Cab was vastly superior. Both of these slides could have been enhanced
with product screenshots, but the company was still in an idea stage at this point. Which, as I’ve said before, doesn’t give you
the best chances at raising capital. Remember, this was over ten years ago – check
out our video on the traction requirements for raising money in 2019. Now the Product Section. Again, since there was no app to show, each
feature and piece of functionality had to be explained. I would have replaced many of these slides
for a step by step diagram, showing the process of hailing an Uber or telling ‘the story’
of calling a regular cab vs. calling an Uber. But, don’t listen to me, I suppose, we’re not the
$72B company. A challenge I often see founders face is the
ability to summarize everything they have in their minds into a few sentences. These Key Differentiators and Operating Principles
slides are a great example. To me, they can be condensed into a single
slide. Both are referring to Uber’s ‘Competitive
Advantages,’ which is a slide most decks should have. But here’s how I would have solved
it. I don’t believe I missed any crucial details,
but I was still able to summarize this into a single slide, which is way more impactful. We often feel the need to add more, when we
should focus on making sure every single sentence in there counts. Business plans are way different, by the way. Let us know if you are interested in us touching on how to build a Business Plan. The Go-To-Market Section The market slide should put the company size
into perspective. In this case, Uber used the US Taxicab market
as a reference, a $4.2B opportunity. To put this into perspective, Uber reported
$11.27B in revenue in 2018 over 3x more than the whole US market. The answer is simple; Uber quickly and effectively
became a global brand. Were the founders aware of the potential the
company had? Maybe they weren’t. They added an interesting ‘Potential Outcomes’
slide, which is not common in the pitch decks I’ve come across. They envisioned the best-case scenario as
a $1B+ yearly revenue market. For good, or worse, not even the founders
themselves new how big this company would become. Or maybe they knew and chose to stick to a
more conservative, believable and sellable story for the pitch deck. So, Uber became a world leader, it paved the
way for other companies like Lyft to follow, and there’s still room to grow. They are even looking to move into self-driving
cars! Though none of this info is in the pitch deck. If a 2008 investor saw an adjusted Uber deck
projecting what they were about to become, my guess is they wouldn’t have bought it. I think it’s a great lesson to learn about
learning how to project your company on the deck. Finally, they closed the presentation with a traction slide at the very end. Not a lot; but these were different times. I’ve always said it, and I’ll say it again,
you need traction to raise funding. That’s all for today. Let us know what other pitch decks you’d like
us to tear down. See you next week.

13 thoughts on “Pitch Deck Examples: The Uber Pitch Deck Used to Raise Funding

  • August 22, 2019 at 6:49 pm
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    How the hell do you guys only get 132 views?! I'm your biggest fan!!!!! Haha.

    Reply
  • August 22, 2019 at 7:37 pm
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    Did you know that Lance Armstrong (the cyclist) was one of the first investors of Uber in 2009? Later he said that his stocks in the company saved him from bankruptcy after the doping scandal.

    Nice vid, btw.

    Reply
  • August 22, 2019 at 8:09 pm
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    examine how refinery29, ThisIndulge or other digital media brands became so big and how to make a pitch deck for a digital media company

    Reply
  • August 23, 2019 at 12:02 am
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    How to make a business plan

    Reply
  • August 23, 2019 at 4:12 am
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    To answer your question, yes. I’d love a video about a business plan.

    Reply
  • August 23, 2019 at 12:30 pm
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    Bro, you look like The Weeknd

    Reply
  • August 23, 2019 at 2:06 pm
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    How can we build a business plan? A generic initial formula?

    Reply
  • August 24, 2019 at 11:43 am
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    Thanks for the great videos you are putting out. Would love to see a video on business plan structure & content

    Reply
  • August 25, 2019 at 12:59 pm
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    Are there any ongoing offers or any discounts. Would love some help with our startup.

    Reply
  • August 27, 2019 at 7:26 am
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    we work pitch deck will be very insightful

    Reply
  • September 3, 2019 at 2:00 pm
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    Where is the link to the slides ???

    Reply
  • September 7, 2019 at 4:32 am
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    Could you please make The Taskrabbit Pitch Deck 🙏🏼🙏🏼🙏🏼

    Reply
  • September 12, 2019 at 6:05 am
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    The Uber Pitch Deck URL (1:11) has changed. You can find it at https://slidebean.com/template-category/startups

    For other Templates see – https://slidebean.com/business-presentation-templates

    Reply

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