How to Improve Your Pitch Deck (BE PASSIONATE, POWERFUL, PERSUASIVE)


When you get the chance to stand in
front of an investor, you only get one chance to give a great presentation.
Watch to the end of this video to find out how you can incorporate passion,
power and persuasion into your pitch that will add the wow factor to your presentation. Most of us weren’t put on this planet with the skills to pitch an idea to investors. Learning as you go is very time consuming and could be costing
you valuable opportunities. That’s why you need to subscribe to my channel
Pitch Decks WOW INVESTORS. I’ll be posting videos every week with great ideas you
can use to help improve in your pitch deck, and increase your chances of
raising funding faster. Hit the bell and you’ll be notified when videos are
posted. Hi I’m Antonia from aok.com.au and I’ve been successfully developing
my clients strategic message for their pitch decks for over 10 years.
In that time I’ve sat through my share of pitch days to see what worked and what
didn’t, and I also asked investors what they needed to make a 100%
sure that I could give my clients well researched advice. Today I’m going to talk
to you about the three P’s needed to give a successful presentation – Passion
Power and Persuasion. Yes, you need a good pitch deck, but the skill of presenting
and being able to give your audience goosebumps will create a stronger bond than any facts or figures you can show them. Let’s
get started on a few simple ways you can add that WOW factor to your presentation.
So, you’ve come up with a great idea and now you’re at the stage where you’re
looking for an investor. That means you may already be using the three P’s and
not realise it. So let’s dig in and find out about the three P’s because you are
going to need them in spades! Let’s start with Passion.
Your passion is the most likely reason you started your business. It’s the
passion you have for that gap in the market product or service you’ve created. It’s the obsession you have for your
idea. If you’re like me, it most likely keeps you up night as the wheels in your
head keep spinning, while you map out a plan and look for the next opportunity. Including the story of why you started
your business in your pitch deck is an excellent idea. Let investors know how
you came up with your idea and how your passion got you to this point. Explain
why your desire for success pushes you to wake up every day to do what you’re
doing. Humans are hard-wired to enjoy stories, so tell them naturally and
honestly. They won’t be able to help themselves, and will get enthusiastic
about your idea too. Another way to evoke passion in your presentation is to
outline your goals. Prove to investors you’re in it for the long run by
demonstrating you have a solid plan and vision for your future. Passion combined
with vision, will make them want to be by your side for the ride. As you can
imagine you can’t write passion into your pitch deck; you have to deliver it
with passion. I’ve said it before, and I’ll say it again, practice, practice,
practice your presentation. It will honestly do you wonders by making you
feel more relaxed when you pitch and let your passion shine through. Your next
P, you need to be powerful! Yes, investors love an idea, but they ultimately invest
in founders. And by that I mean, they’ll want to see that you are powerful enough
to lead the business and get it through the good times and bad times. You’ll need
to demonstrate to them that you have the experience to lead the company to the
next level. That means you will need to know your business inside and out. That
includes the current market and competitors. Keep a watch on media and
make sure you are aware of any stories that are related to your business.
Dropping the latest news into your pitch and showing you are up to date is a powerful tool. How many years have you been in business? Let me know in the comments below. The final P is persuasion! Your pitch is
the only chance yet to make potential investors believe in your idea. To do
that, you’re going to have to be pretty darned persuasive. You won’t be able to
persuade someone who’s not interested in what you’re saying, so the first thing
you have to do when pitching is hook an investor’s attention. Here’s a simple
trick to use; talk to them about ‘them’. Instead of saying ‘we’ will see
significant profits at T2, you say ‘you’ will see significant profits at T2.
Sprinkle that through out your presentation and you’ll capture their
attention straight away. It’s a simple idea, but never fails to work. The most
persuasive people use passion to motivate. Just think about the great
speeches you’ve heard; like Martin Luther King, John F. Kennedy, Winston Churchill.
All these speakers use passion, power and persuasion to engage you in their
purpose. They may have had great speech writers, but don’t think they didn’t
practice endlessly on their presentation skills beforehand. So please
take a leaf from their book and make sure you practice, practice, practice. And
while you’re presenting. don’t forget to use the other tools which you have up
your sleeve: listening, laughing, eye contact and keeping your message clear
and strong. You need to remember that you’re there to persuade investors that
they need to be part of your great business opportunity. So finish your
presentation with a strong closing statement. Here’s a novel idea, why not
end with a statement like – ‘when can we start doing business together?’ It
certainly sounds more powerful than ending with ‘thank you, do you have any
questions?’ No doubt, you’re going to be practicing your presentation so that you
can add passion, power, and persuasion for your next opportunity to present to
investors, but don’t forget that your pitch deck also has to have the key
points that answer investors questions. Nail your content by
downloading my PDF guide from the link in the description. It covers the key points, plus
tips on how to expand on those points Or check out my video, Pitch Deck Design Samples (PITCH DECKS THAT WON INVESTORS); where I’ll show you a couple
of pitch decks that follow the guide and went on to raise millions. The link for
that is in the description too. Getting pitch ready can be daunting, so if you
need help creating or reviewing your current pitch deck, go to the
website link below. If you’re still at the design stage you can choose from the
four design solutions you’ll find there. Or, if you already have a presentation
and aren’t sure if it’s powerful enough, you’ll find a link there to send me your
existing presentation. I’ll review your pitch deck and let you know if you’ve
missed anything. My goal is to make sure your pitch deck WOWs investors. Make my day
and like my video, and give me a thumbs up. And don’t forget to subscribe
to my channel. Not every pitch opportunity is going to be successful,
but don’t forget, you are following your dream, so keep on pitching with passion.

One thought on “How to Improve Your Pitch Deck (BE PASSIONATE, POWERFUL, PERSUASIVE)

  • September 25, 2019 at 3:40 am
    Permalink

    Looking for an investor can take a lot of persistence. How long have you been looking for an investor?

    Reply

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