How to Create a Pitch Deck for Investors: Fundraising for Startups


If you’re watching this you are probably
in the process of pitching investors to raise money for your company. Did I get that right? I’m the CEO of a company called Slidebean I’ve not only managed to raise
funding for our startup, but hundreds of companies have also
used our templates to do so. Today we’re gonna dig deep into: How to Create a Pitch Deck for Investors This will be a two-part video. We’ll first look into the pitch
decks structure. There’s a pretty standardized pitch deck outline that most presentations follow, so we’ll look at each slide and dig into what content
you should include in each one of them. Then we’ll look at some basic design guidelines to make sure your slides stand out. Remember, the pitch stick is
the very first impression an investor might get on your business, and it should look stellar. Let’s not reinvent the wheel here. Dozens of accelerators, venture funds, successful startups and internet personalities, have published their ‘ideal’ contents of a pitch deck. We took the liberty ofredesigning many of them and you can download most of them on the links below, but the truth is, they all have pretty much the same content. Pretty much every pitch deck follows this structure: For most of this section, I’m gonna use the Uber
Pitch Deck as an example. Now the original version doesn’t look
particularly good, so we’ll use our redesign version instead. Now, we all know the size of the company that Uber has become, so naturally this deck from back in 2008, has become one of the most sought-after
references for Pitch Decks. Our redesigned version gets thousands of downloads every month I’ll also quote a few others like our own Pitch Deck and the Airbnb Deck. This is where you present your case your problem and your premise, And your proposed solution. This is a critical part of your pitch because it will determine if you can capture an investor’s attention
for the rest of the presentation The cover slide There’s little to add here on the structure so
we’ll look at some design tips later. The problem slide. So this is where you present the status quo. The founders of Uber made it very clear. Cabs in 2008 are far from a great user experience: they use aging and inefficient technology and hailing is done by a hand or by actual phone calls. I also love the way Airbnb summarized it in just three short sentences: -Price is important for travelers -Hotels are bubbles -There’s no way to book a
room with a local or to host a spare room in your apartment. This was the reality in 2009 all they had was Craigslist and CouchSurfing and neither of those was a pleasant user experience. See how down-to-earth this problem has
been summarized? No complicated jargon. No debatable arguments. 100% straightforward verifiable claims. Creating empathy with your investors
is critical at this point. If you offer a questionable statement, then the whole premise of your pitch
will be doubted. If the problem you’re trying to solve can be applied to them, then great, take advantage of that! If you’re solving a problem for an entirely
different audience then acknowledge it, and again make sure your premise is solid. The solution slide. The solution is quite obviously you
and your company and your product. Mention three or four core functions of your product, and how they address the problems you just talked about. One important tip here is to once
again avoid tech jargon think of benefits instead of features instead of saying we have a fully responsive editor rephrase that to you can edit your
presentation everywhere even on your phone. This is a killer line right here The convenience of a cab in New York City, plus the experience of a
professional chauffeur. The product demo There’s a whole thing about product demo. If you’re presenting live for example, then the product demo is actually a
double edge sword. You risk the demo crashing and ruining your whole pitch, so maybe sticking with a video could be safer. If you’re sharing the pitch with
an investor via email, then a video capture is actually a nice courtesy and a way to guarantee, that they will get a glimpse of the product. You can’t assume
that they’ll just go to your website create an account and
check it out themselves. Finally if you’re in an in-person meeting, following the flow yourself on the app or the product, might be the best choice. Remember in either case your video demo
or your actual demo, should reach the ‘aha’ moment in 30
seconds or less. The why will make you rich section. if you manage to catch
attention in the first minute or so, now it’s time to prove while you’re
gonna make them rich. Remember, few investors, (actually no investors) will give you money because they like you, or because they like your team,
or because they like your product. They’ll do it because they believe your team led by your vision, can grasp this market opportunity, create a sizeable company, and more importantly, give them a sizable return on their investment. The Market Size. This is where you look at
how large this company can become. Two ways to tackle it, with what it’s called like an Bottom Up or
a Top Down Market Approach. A Top-Down analysis is calculated by determining the total market then estimating your share of that market. So, a typical Top-Down
analysis might go something like: If you’re selling rubber ducks to everybody
that can use them, there are maybe 500 thousand people in your area, and even if you only managed to land
five percent of that market it’ll make you twenty five thousand sales. A bottom-up analysis is calculated by estimating potential sales
to determine a total sales figure. A bottom-up study evaluates where products
can be sold, the sales of comparable products and the slice of current sales
you can carve out. While it takes a lot more effort the result is usually much more accurate. There’s a great Inc.com article
that you can look into for more details. So, going back to our example Uber plan to start as a New York City
and San Francisco service, which already made a
1.3 billion dollars per year market. Then they planned to expand to LA, Chicago, Houston, Pennsylvania and Dallas, which already makes up 50% of the US taxi market So based on this information
they estimated three scenarios: Where they remain like a
10 car company, 100 client service, just in one city. Where uber gets 5 percent of the top 5 US cities, which actually represents 20 to
30 million dollars per year in profit and then a best-case scenario
where uber would become a market leader 1 billion dollar plus a year in revenue. Who would have guessed that their prediction actually fell short of the
type of company they became. The business model slide. Now the Pitch Deck Business
Model slide is, in most cases, a slide that makes or breaks your pitch. I’m taking Airbnb example for this one whose business model is just dead simple they take a 10% commission on each transaction. That’s it! Airbnb makes money in many other ways these days, but the premise remains. There’s a percentage of each transaction. When dealing with a 500 million serviceable market, which is the amount of budget
plus online trips worldwide, even a small portion of the equation
yields just fantastic economics. The founders elaborated by making a rough
estimate that’s serving 15 percent of this addressable market would yield them $200 million worth
of revenue in the first three years. A bold but eventually accurate prediction. We are working on a new video dedicated
exclusively to studying and understanding powerful business model slides, so check out the link in the comments. The competition slide In this case I’m gonna use Slidebean example. This grid approach to comparing your
company to your competitors was made famous by Steve Jobs when he used to compare the iPhone
to any other phone available at a time. If you have a product that stands far
apart from your competitors then, this is the best way to make sure
everybody understands that premise. In our case the horizontal axis
would be represented by time. Time required to make a presentation or a
pitch deck and then quality of design we would
put that on the vertical axis. Traditional presentation software like PowerPoint would have had an
average design quality with terrible efficiency. Prezi for example provides
somewhat better results at the cost of even more time. All the way up to the extreme, you can create a top-of-the-line
presentation using Adobe Illustrator but this is a professional tool for professional designers. Slidebean niche is right here, where high quality meets efficiency, and with this diagram it’s easy to see
how it stands apart. Now that you understand how these work take alook at the Airbnb deck. In this case their axes are affordability and offline
versus online transactions this differentiates Airbnb from hotels.com
or CouchSurfing or Craigslist. The Underlying Magic or the Competitive Advantage The underlying magic slide, also referred to as the competitive advantage slide, is where you elaborate on the technologies
and patents you’ve developed to make your product or service unique. Feel free to get much
more technical on this slide. Going back to UBER, this is where they get to brag
about the route optimization system their reputation tracking and the demand forecasting, that’s right the surges. As much as we users hate that it’s one of UBER’s most powerful innovation. The Go-to-Market Plan. The go-to-market slides should refer to your plans to acquire a mass audience. Now the reality of any startup, is that there’s no way to know
how these plans will work, until you actually try them out. And you likely need to update this slide regularly, as you try and fail with different
marketing tactics. it’s essential, however,
to remember and fake it till you make it. Always have a plan and pitch it as if you’re a hundred percent sure that’s the way to go. The point of this slide is proving that you can figure out ways to grow your business, both with a large pool of ideas and the ability to execute them. Airbnb slide refers to three alternatives, Events, partnerships and the dual posting feature. In the end, they never managed to make a deal with Kayak, but they hit the nail on the head with the dual posting function. In a nutshell, they developed a bot that would take any Airbnb listing reposted on Craigslist and link back to the original Airbnb post, thus increasing their
traffic and awareness as well as the chances of getting a listing booked when they had fewer customers. The Team Slide And we’re almost done now. This slide should be simple. Mention your founders and why are you the right people to grow this company. Remember the ideal founder combination is the hustler/hacker/hipster trio A hustler usually impersonated in the CEO that can sell the company and keep investors excited around it. A hacker often the CTO, that can lead the product development for the first few years. And finally a hipster, that can build a brand both through high quality design and marketing. Do not, do not talk about your advisors here. Your first employees or actually anybody who is not a hundred percent dedicated to the company. Traction and Milestones The traction or the milestones slide is another crucial part of your pitch, actually if you’re pitching in front of an audience in a demo day type of event, this slide should probably go first right after your cover. This gives you credibility right away and captures people’s attention for the rest of your pitch. In the storytelling arch of your presentation, click below actually to see our video on storytelling, the Traction is the lethal blow and the climax of your story. If you have revenue, and if that’s growing, that should be the only, the only chart on this slide. If you don’t have any sales actually you might want to reconsider pitching investors at this point in your company. it’s very very tough to raise money without income. If you must then use this opportunity to talk about your growth, your monthly or your weekly active users The Fundraising Information So both of the Pitch Deck templates that we’re referencing, UBER and Airbnb, have a final fundraising slide with their ask, how much money they were raising. in the US, however, the SEC has certain regulations as to whom can you show your financial data to. So you should be careful when sending your deck to people who aren’t accredited investors. this is not my expertise by any means, but a couple of tips here are, If you’re pitching on stage in front of an audience, do not add this slide. If you’re sending this deck privately to a VC, then you’re probably okay. When in doubt, you can check this article for more info. All the templates we talked about are available to use on Slidebean. Creating an account is free and you can start editing right away Slidebean’s algorithm will handle the design for you, so all you need to care about is the content. If you want to do this in PowerPoint or your platform of choice, well, Shame on You! But, you can check out our next video, with some pitch deck presentation design guidelines. If you like this video, please help us by giving us a thumbs up subscribe to our channel and hit that bell if you want to get access to the best presentation
design and public speaking content

92 thoughts on “How to Create a Pitch Deck for Investors: Fundraising for Startups

  • August 16, 2018 at 5:36 pm
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    Very efficient presentation and to the point, thank you!

    Reply
  • August 17, 2018 at 6:30 am
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    Thank you for this presentation! Curious if you can add some advise for nonprofit organizations that are looking for investors also but they generally private foundations, corporations and individual donors NOT seeking a financial profit.

    MG

    Reply
  • August 25, 2018 at 10:59 am
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    Good

    Reply
  • September 12, 2018 at 3:04 pm
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    After spending a few days and watching a number of videos on how to create a presentation to raise an investment capital i finally fount the one i was looking for. THANK YOU for creating this informative video!!

    Reply
  • September 16, 2018 at 10:11 pm
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    Good stuff

    Reply
  • October 2, 2018 at 8:51 am
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    Really enjoyed watching. Thanks

    Reply
  • October 5, 2018 at 8:48 pm
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    I really like his speaking style. He's got a unique crafted cadence. Just discovered Slidebean, hoping that it will be a tool in launching my newest start up

    Reply
  • November 12, 2018 at 2:24 am
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    Can you mix the structure of the pitch deck? Or should we always start with problem, solution etc?

    Reply
  • November 20, 2018 at 11:10 am
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    This was an informative, interesting and entertaining video. How could I not use Slidebean after watching this???

    Reply
  • November 23, 2018 at 9:52 am
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    How to use pitch desk

    Reply
  • December 3, 2018 at 12:24 pm
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    Really good presentation. I enjoyed watching it.

    Reply
  • December 4, 2018 at 11:21 pm
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    Really great presentation. Thank you.

    Reply
  • December 8, 2018 at 3:12 pm
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    This is very helpful. Thank you!

    Reply
  • December 10, 2018 at 6:30 pm
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    I got $38,000 from expeditetools,com through hack transfer for my business funding.

    Reply
  • December 15, 2018 at 10:45 am
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    👌

    Reply
  • December 18, 2018 at 2:20 am
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    Great !! to the point !!!

    Reply
  • December 23, 2018 at 12:22 pm
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    Very nicely done. Thank you

    Reply
  • January 3, 2019 at 12:23 pm
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    Great video, very clear thanks!

    Reply
  • January 3, 2019 at 6:05 pm
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    Thanks for share!!

    Reply
  • January 7, 2019 at 4:17 pm
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    Man you were great! Thank you for this information 🙏🏼 I'm going to use it to pitch for funding to launch Rimpage Basketball Club.

    Reply
  • January 14, 2019 at 10:33 am
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    Hey don’t take advice from guy they raised peanuts for his startup

    Reply
  • January 14, 2019 at 7:53 pm
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    Thank you for the video. I was told to contact a VC to get advice on my business plan. I emailed him and he asked for my deck! Let’s just say I had to google what that meant, which brought me to your video. I’m not necessarily pitching him for funding but none the less should I still follow this template or would a simple one page PDF email suffice? Thanks!

    Reply
  • January 20, 2019 at 3:16 am
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    Nice clarity in the speech and all information is straight to the point

    Reply
  • January 22, 2019 at 3:24 pm
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    Thank you very much!

    Reply
  • January 23, 2019 at 8:13 pm
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    Thanks! I am working on my first pitch deck 🙂

    Reply
  • January 28, 2019 at 6:28 am
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    nice presentation

    Reply
  • January 31, 2019 at 5:08 am
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    Ill try slidebean but i hope it wont ask me to pay money for High detailed version

    Reply
  • February 13, 2019 at 7:34 pm
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    that was a pitch presentation!!!

    Reply
  • February 16, 2019 at 8:03 pm
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    Such a great video! Thanks! 😀

    Reply
  • February 24, 2019 at 7:59 am
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    Precise. To the point. I am sold.

    Reply
  • February 27, 2019 at 10:11 pm
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    Thank you for this, very valuable information:)

    Reply
  • February 28, 2019 at 9:37 pm
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    Not bad guys. I don't know how your business doing, but I did organically get to your product through Google and, with ease, try out your free version, and now, it seems I have no choice but to sign up for the ridiculous annual subscription for almost $100. This is probably only for aspiring entrepreneurs who are trying to raise money. I imagine not too many people are going to spend a hundred bucks right off the bat.

    Reply
  • March 5, 2019 at 4:29 am
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    I don't have a business yet. I want to have investment so I can create a company. Would this be a good approach?

    Reply
  • March 6, 2019 at 9:08 pm
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    Very good! 🙂

    Reply
  • March 10, 2019 at 11:17 am
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    Awesome! Thanks!

    Reply
  • March 11, 2019 at 9:37 am
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    Beautiful use of video and content marketing…

    Reply
  • March 13, 2019 at 4:52 pm
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    Where is the link for the business model information?

    Reply
  • March 25, 2019 at 7:42 am
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    After seeing the whole presentation about his company, I've decided to go for the "shame on you" way. Hahaha!

    Reply
  • March 26, 2019 at 11:56 pm
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    Maybe I missed it, but where's the storytelling link? and how about the link to business model information?

    Reply
  • March 31, 2019 at 3:15 am
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    This was incredibly straightforward and I loved the use of real-world examples. Very useful! Thank you for creating this content.

    Reply
  • April 1, 2019 at 4:14 pm
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    You guys had me… right until the fake-it-till-you-make-it part.

    I sincerely believe that the moment you stop being 100% authentic and transparent, you start putting your company at a greater risk than necessary.

    Not faking it, IS HARDER (I've been there) but in the end, it is the only way to go if your goal is to create a lasting impact in the world.

    The rest of the video is fantastic, great job!

    Reply
  • April 4, 2019 at 11:10 am
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    Cool video, the concise information about the topic at hand —
    yet one must remember that UBER and Air BnB are vicious tech-monopolies – which are responsible for ruining many thousands of lives as well as causing visibly big problems in whichever region of the world they dominate. The evidence is at large… Question being, does their current pitch deck mention that? Or even in hindsight? No! lets count the cash and F the driver or house-owner.

    Reply
  • April 4, 2019 at 2:00 pm
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    Is it ok to have a single person as self on the team slide, if only I am managing the business with a few or no employees but still getting traction?

    Reply
  • April 12, 2019 at 12:33 pm
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    Hey, awesome video, and ,you just sold me Slidebeans! XD

    Reply
  • April 18, 2019 at 10:34 am
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    Impressive and simple to understand. Thank you

    Reply
  • May 2, 2019 at 8:17 am
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    Hi, you also almost sold me slidebeans but the templates do NOT load. How am I supposed to use it? I spent more time waiting for your templates to work than working on my pitch deck. What a disappointment!

    Reply
  • May 6, 2019 at 11:07 pm
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    The resources and videos on this channel are exactly what founders have been looking for

    Reply
  • May 7, 2019 at 4:52 pm
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    Great video!! Where can I find the new video on the Business model you mentioned? Thanks!

    Reply
  • May 10, 2019 at 2:01 pm
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    When is the right time to go to investors…like suppose i have started a social networking app like whatsapp…..i also show ad to the users (unlike whatsapp as for now)…..can i go the investors before hitting break even point or what must be the criteria?

    Reply
  • May 10, 2019 at 2:02 pm
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    Obviously, I must not go to them….when I am totally out of money or right after launching the product….please guide

    Reply
  • May 14, 2019 at 1:58 pm
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    Great video,extremely helpful and well presented. Succinct! Will be re-watching as I prepare my pitch deck.

    Reply
  • May 14, 2019 at 7:45 pm
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    Guys… I just tried to get the PDF templates via email on your website, but you don't send it. I tried like 5 times on the airbnb and uber one: no chance! something's broken there! ☝🏽

    Reply
  • May 16, 2019 at 8:18 am
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    Great video. came at the right time. Kindly pin the business model video you talked about

    Reply
  • May 16, 2019 at 9:01 am
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    You're a very fine speaker. Engaging presence.

    Reply
  • May 19, 2019 at 5:38 pm
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    I subscribed

    Reply
  • May 21, 2019 at 1:07 am
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    Great Vídeo, with clear information

    Reply
  • May 22, 2019 at 9:17 pm
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    This is soo confusing

    Reply
  • May 24, 2019 at 12:48 pm
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    I am definitely grown in on slidebean. Your honesty and vulnerability speak of maturity and business experience coming from hard fights in the trenches.

    Reply
  • June 3, 2019 at 5:57 am
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    I really liked how you explained this complex topic. Well done.

    Reply
  • June 4, 2019 at 3:27 pm
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    How you make that video.

    Reply
  • June 8, 2019 at 11:54 am
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    Great video! Thanks…

    Reply
  • June 11, 2019 at 6:26 am
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    Hello slide bean is just awesome and super easy to use. You mentioned a new video on powerful business models, could you please share the link. That will be great.
    thank you 🙂

    Reply
  • June 11, 2019 at 6:11 pm
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    Great advice thank you!

    Reply
  • June 18, 2019 at 8:57 am
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    How do slidebean did it's marketing. I want to know all about start up marketing.

    Reply
  • July 2, 2019 at 12:19 am
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    Useful content. Thanks!!!

    Reply
  • July 2, 2019 at 10:07 pm
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    Once you have a pitch deck where can you find investors or a pool of investors to at least pitch them your company.

    Reply
  • July 7, 2019 at 12:42 am
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    Exactly what I needed

    Reply
  • July 15, 2019 at 7:35 pm
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    i love airbnb's deck, i've used it a few times. I recently updated my deck with your uber deck design. Glad you picked those for this presentation. Great video again. I have a question..sometimes you have 2 mins to pitch your company, which slides (if you had to pick 5-6 slides) would you choose if you're pitching to investors?

    Reply
  • July 23, 2019 at 9:41 am
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    Excellent, thanks for the good work and amazing concepts

    Reply
  • July 26, 2019 at 7:53 am
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    Hey, very valuable info here! 'Much appreciated.

    Reply
  • July 27, 2019 at 5:12 pm
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    Just curious as to why you mentioned that no advisory board. Or advisors information be mentioned here?

    Reply
  • July 29, 2019 at 12:01 pm
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    very nice and to the point

    Reply
  • August 6, 2019 at 6:37 pm
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    The structuring and presentation of info I have seen in a long time anywhere

    Reply
  • August 9, 2019 at 11:41 am
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    A very good presentation, i got good tips

    Reply
  • August 9, 2019 at 11:41 am
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    thank you

    Reply
  • August 10, 2019 at 10:55 am
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    Can the startups in the idea stage only get investment?

    Reply
  • August 10, 2019 at 3:06 pm
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    If I were a corporate headhunter you would have made the top of my potential targets, Bravo on a captivating informational and very inspirational presentation! I am an upwardly mobile entrepreneur, in search of a talented partner and would consider myself extremely fortunate if you were involved in my project! Thank You for your motivational guidance, Have a great day!! Rex Langdon

    Reply
  • August 10, 2019 at 7:43 pm
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    Watched your video, thought: this guy is good. Watched the other videos and subscribed the platform

    Reply
  • August 12, 2019 at 4:11 pm
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    I loved it and subscribed. Guaranteed I’m going to use slide bean right away. The “shame on you part” at the end of your presentation was unexpected , hilarious and priceless. So great!

    Reply
  • August 15, 2019 at 10:06 pm
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    thanks man.. great video

    Reply
  • August 21, 2019 at 6:51 am
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    Great video

    Reply
  • August 23, 2019 at 11:07 am
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    video is very good and in fact removed all my doubts for pitching investors. nice work

    Reply
  • August 28, 2019 at 7:51 pm
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    Great stuff… Can you explain how to modify it for a app/tech pitch deck? In my case, when there's no sales yet and no team – just me with a tech co. at hand that needs it all visualised…

    Reply
  • August 29, 2019 at 2:20 am
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    I’m thinking about using slidebean for my startup as well.

    Reply
  • September 4, 2019 at 4:20 pm
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    Markets are always changing and defeating automatic trading systems.Yesterday’s rigid rules will work less well today and will probably stop working tomorrow. A competent trader can adjust his methods when he detects trouble. An automatic system is less adaptable and self-destructs. Likewise Lukasz wilhelms super strategy working today, it might not work in 10 years time which is why all losing traders need to ride this trend. Airlines pay high salaries to pilots despite having autopilots. They do it because humans can handle unforeseen events. When a roof blows on an airliner over the Pacific or when a passenger jet loses both engines to a flock of geese over Manhattan, only a human can handle such crises.These emergencies have been reported in the press, and in each of them, experienced pilots managed to land their airliners by improvising solutions.

    Reply
  • September 8, 2019 at 12:27 am
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    Great info! But the video was way too busy. I could barely focus and watch, so mostly listened. Like I said great info but way too much going on in the video.

    Reply
  • September 9, 2019 at 7:45 am
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    You are too awesome to describe in words!

    Reply
  • September 11, 2019 at 3:54 pm
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    This video is fucking brilliant. Thank you

    Reply
  • September 13, 2019 at 7:44 pm
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    Was just referred to Slidebean by a friend. Great presentation; don’t see the links you are referencing; quick statement/question. [Not being snarky in the least] It’s a startup. How is one expected to have revenue before launching?

    Reply
  • September 13, 2019 at 9:00 pm
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    Literally working on my pitch deck as I go along with the video. I am super happy with this content. It's what we didn't know we needed. Especially loved your piece on fundraising. It can get quite tricky sometimes figuring out all the terminology. Keep them coming, sir!

    Reply
  • September 25, 2019 at 11:46 am
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    Can you do a video on how to reach VCs?

    Reply
  • September 27, 2019 at 7:04 am
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    Great presentation. I've learnt alot. I'll be following you..tks

    Reply

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