Gillette attempts to score points with social justice warriors in new ad on toxic masculinity


2014 LINKING TO 12 DEATHS. NOW BACK TO “THE GREG GUTFELD SHOW”. GREG: NOW YOU HAVE SEEN THE AD THAT SMEARS ADULT MEN. .>>BULLYING AND THE #METOO MOVEMENT.>>THE BEST DEMAND TO GET. THIS HAS BEEN GOING ON FAR TOO LONG. YOU CAN HIDE. YOU CANNOT LAUGH IT OFF. GREG: THAT MADE A LOT OF GOOD HONEST MEN THEY WILL NEVER BE GOOD HONEST MEN. BUT COULD YOU TRY TO ACT LIKE THAT WITH WOMEN? .>>IS THIS THE BEST WE CAN DO? SHOULD WOMEN GET EQUAL TREATMENT? AFTER ALL FAIR IS FAIR. DO YOU THINK WOMEN ARE WEAK DO YOU TARGET MEN TO SPARE US? THAT IS SEXIST. NOW IT’S OUR TURN TO LOOK AT HER OWN BAD BEHAVIOR. .>>AND WE WILL NOT STOP TELLING YOU HOW COOL WE ARE. YOU BELIEVE IN ASTROLOGY AND DATE ACCORDINGLY. WE SAY WERE NOT HUNGRY THEN EAT YOUR FOOD. BUT WE SWEAR TO DO BETTER BECAUSE OF MEN WERE SHOULDN’T WE ALSO? NO. WHO ARE WE KIDDING? BECAUSE WE DON’T HAVE TO. YOU WILL LOVE US ANYWAY BECAUSE YOU LOVE WOMEN. WE ARE AWESOME. AND SO ARE MEN. [APPLAUSE] GREG: WELL DONE. DID YOU LIKE THE INITIAL ADD THE EMOTION OR THE MEANING OF IT? .>>I THOUGHT IT WAS WELL DONE IF YOU AGREE WITH THE INTENTIONS OR DEAD I DO APPRECIATE THE MESSAGE BEHIND THE AD BUT IT IS SO POTENT RIGHT NOW THAT A COMPANY WILLING TO ALIENATE 60 PERCENT OF THEIR CLIENT BASE. SO WHILE THE INTENTION MAY HAVE BEEN GOOD I THOUGHT IT WAS A VERY BAD BUSINESS DECISION. GREG: I THINK IT IS A SUBSET OF LIBERALISM OF IDENTITY POLITICS THAT PIT GENDER AGAINST EACH OTHER I DON’T THINK WE WOULD’VE HAD THAT COMMERCIAL EXCEPT WE PIT MAIL AGAINST FEMALE OR GENDER AGAINST GENDER OR RACE AGAINST RACE. THE POINT OF OUR COMMERCIALS IS THAT WE COMPLEMENT EACH OTHER WE ARE NECESSARY TOGETHER.>>I THOUGHT IT WAS HORRIFIC. I DON’T GET TRIGGERED VERY EASILY THESE DAYS BUT BASICALLY IT SAID MEN, FIRST OF ALL, THEY BUILD UP WHO MEN ARE THEN IF YOU ARE A MAN YOU ARE TOXIC OR IF YOU LIKE FEMALES YOU ARE BAD. THE GUY IS SUCCESSFUL. HE SCORED A TOUCHDOWN. .>>I HAVE AN OLD GILLETTE ADD. SHOW THAT.>>WITH THE BODY WASH. COMING OUT THE SHOWER LIKE YOU CAN TAKE ON THE WORLD. [LAUGHTER] SO SHE IS INTO HIM? BECAUSE HE USES A BODY WASH? BUT I DON’T NEED TO SEE THAT KIND OF HUMAN FLESH.>>YES YOU DO. THAT’S WHY THEY WATCH THE DUDE WASHING HIMSELF FOR THE REST OF THE COMMERCIAL. [LAUGHTER] .>>I GOT IN TROUBLE BECAUSE I GOT A LOT OF ATTENTION AFTER I DID THE STORY AND THEN I POSTED A PICTURE OF THESE GIRLS WITH GILLETTE ON THERE BUT SO CLEANUP YOUR OWN BACKYARD BEFORE YOU TELL US SO YOU ARE A RAZOR COMPANY BUT ON TOP OF THAT THERE SEXISM IS WORSE. I WILL BE DAMNED IF I HAVE AN OPEN FLAME I WOULDN’T ALLOW THAT ANYWAY BUT IF WE WOULD SWITCH THAT OUT PUT A WOMAN WITH AN APRON WITH COOKIES GIRLS WILL BE GIRLS THAT WOULD BE GONE IN A MINUTE PLUS THE PINK RAZORS FOR WOMEN ARE MORE EXPENSIVE. COME ON LADIES. YOU KNOW, WHAT IS FUNNY THE WOMEN USE THE MED RAZORS MOST OF THE TIME BUT CLEANUP YOUR YARD WAS MY POINT. AND WHERE ARE THE KARDASHIANS AND THAT COMMERCIAL? [LAUGHTER] .>>THAT YOU HAVE TO HAVE SURGERY TO BE PRETTY YOU CAN BE SEXY UNLESS YOU HAVE LIKES? GREG: YES. WHAT I FOUND FUNNY IS THE MEDIA CRITICIZED MEN FOR RESPONDING TO THE AD THAT BETRAYED THE MISOGYNY OF THE NORM. WHY YOU DON’T LIKE IT WHEN MEN ARE PORTRAYED AS MISOGYNIST? KIND OF.>>I AM COMPLETELY CONFUSED HOW YOU THINK THERE IS NO AD TELLING WOMEN TO BE DIFFERENT.>>THE ENTIRE BEAUTY AND FITNESS INDUSTRY. [LAUGHTER] YOU NEED TO MAKE YOUR HAIR MORE SHINY. SMALLER. I WON’T HAVE SEX WITH YOU. YOU ARE PRETTIER IF YOU SMILE MORE. YOUR TEETH ARE NOT WIDE ENOUGH. SHE IS BAKING GLUTEN-FREE BROWNIES FOR HER KIDS. YOU’RE A BAD MOM. YOU ARE FAT YOU LOOK TIRED BUT CONCEALER UNDER THOSE EYES. YOU LOOK OLD YOU NEED SOME LOTION AND LOTION YOUR BODY AND ALSO USE SOME HAIRSPRAY. PRETTY HAIR IN THE MORNING AND PRETTY HAIR AT NIGHT I HAVE TO LAST ALL DAY AND DID YOU DO YOGA TODAY? .>>SHE’S NOT GOING TO STOP. [LAUGHTER] AS YOUR HAIR TOO SHORT IS IT TOO LONG? IREDALE’S TOO SHORT. AND THIS CLUE THING UNDER YOUR NAILS AND USE IT LIKE THIS FOR AN HOUR. YOU HAVE TO BE GOOD ENOUGH NO WOMEN ARE NEVER TOLD ANYTHING

31 thoughts on “Gillette attempts to score points with social justice warriors in new ad on toxic masculinity

  • January 23, 2019 at 11:00 pm
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    Katherine Timpf deserves more thumbs up than I can provide. Great video all!

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  • January 23, 2019 at 11:04 pm
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    P&G Chief Financial Officer Jon Moeller told reporters Wednesday. “It’s a part of our effort to connect more meaningfully with younger consumer groups. Early results, when you look at the age group specifics both externally and internally, reflect that we’re accomplishing that objective.” In plain talk—We are throwing males under the bus in order to curry favor with the younger generation.

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  • January 24, 2019 at 4:54 am
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    boycotttttt

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  • January 24, 2019 at 6:30 am
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    Are they stupid why a for a market that their product isn’t targeted for ???

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  • January 24, 2019 at 10:47 am
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    I don’t buy Gillette products anyway. I shave with a staight razor.

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  • January 24, 2019 at 12:37 pm
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    Search for 'What is a man? A response to Gillette' on youtube.

    You're welcome.

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  • January 24, 2019 at 4:39 pm
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    Gillette is owned by Procter & Gamble. Below is a list of other P&G brands to avoid. -Always menstrual hygiene products
    -Ariel laundry detergent
    -Bounty paper towels, sold in the United States and Canada
    -Charmin bathroom tissue and moist towelettes
    -Crest toothpaste
    -Clancy's Potato Chips, Stackerz, etc…
    -Dawn dishwashing
    -Downy fabric softener and dryer sheets
    -Fairy washing up liquid
    -Febreze odor eliminator
    -Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
    -Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
    -Head & Shoulders shampoo
    -Olay personal and beauty products
    -Oral-B inter-dental products, such as Oral-B Glide
    -Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
    -Pantene haircare products
    -SK-II beauty products
    -Tide laundry detergents and products
    -Vicks cough and cold products

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  • January 24, 2019 at 4:47 pm
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    I was about to beat up a ginger and pinch a woman's bottom until I saw the ad. Thanks, Gillette!

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  • January 24, 2019 at 6:18 pm
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    You guys are simultaneously dicks and snowflakes. New term for Fox News Viewers: Dickflakes.

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  • January 24, 2019 at 7:05 pm
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    Goodbye, Gillette

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  • January 24, 2019 at 7:34 pm
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    Her rant was obnoxious- products geared towards women is not the same as companies telling men their behavior is criminal and will no longer be tolerated. Women here don’t face constant bashing, lack of due process, assumption of guilt, hiring quotas against them, and bias courts.
    The only way her rant would be justified and equivalent is if there were commercials out there that ran like- ‘Hey ladies use this shampoo. It will make your hair shiny and attractive- oh and you need to stop abusing your kids, it will no longer be tolerated- we know you can do better, we believe in you’.

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  • January 25, 2019 at 7:58 am
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    We’re in the era where political statements can cost you your job and even your company…and fingers crossed that happens to Gillette. Forget toxic masculinity, what about toxic feminism or even toxic advertisement? Should’ve stayed in your lane.

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  • January 25, 2019 at 12:23 pm
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    A cat is the best a single mother can get.

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  • January 26, 2019 at 2:17 pm
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    Take a look at this: What Pisses Me Off About "We Believe: The Best Men Can Be | Gillette (Short Film)". All my Gillette products are in the bin – seriously. AND, the beginning states: "Bullying … Toxic Masculinity". … I don't hear that FULL audio (Its real short!) at the very beginning of almost 60% of 10 videos viewed so far on the subject. This is, without doubt, a feminist driven video ad, perhaps with good intent. But it is overthe top and divisive and ultimately, it will be gender destructive. Gee. What a way to sell a product. Most of the bad guys are males. White and of a particular dress and body style. Most of the darker skinned males are the heroes. Interesting. The various women in the video NEVER act out to physically as well as emotionally protect those around them – even their own child. Why? Interesting. The video is RACIST in the human being sense not only because it's a gender specific ad. It instructs ALL men how to be. And it tells ALL women how to react – be – appropriately. It may be FEMINIST RACISM. Gillette's top management have opened up a another facet to the gender war through their marketing decisions. This is a war most men and women do not want. And probably do not need. Lets try to be clear about just one sliver and only one gender adverse front of the message.
    Two young boys are play-fighting on the lawn. This imaging postulates and directly assumes that play-fighting is "only the beginning". The beginning of what? The video is indeed explicit that play-fighting will lead to Bullying. And that WILL lead to Toxic Masculinity. Lets stamp out children play-fighting. Or, if we can't do that, lets make it a really bad image for children to be seen play fighting – especially while their DADS seem to ignore things and stand around and cook for their whole family. What's that ad going to look like? Would most of the people in the world be in a better place if young males around the world are to be denied play-fighting? What of young girls play fighting? Does that lead to Bullying and Toxic Femininity. Or young children in general play-fighting? Are we and our companies going to culturally sensor and ban them? Why were Asian, Indian, Pakastani and several other huge nationalities excluded from the ad? PS. Not sure if YouTube can ban comments similar to these! I acknowledge this style of comment may not be suitable to YouTube medium.

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  • January 26, 2019 at 2:33 pm
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    Brilliant men and ladies. Thank you Fox.

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  • January 26, 2019 at 6:52 pm
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    pray for our sons our boys who have been neglected and shamed . At the end of the day ,feminism hasn't benefited men and actually has affected them negatively . bring justice and fairness to family courts

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  • January 28, 2019 at 6:37 pm
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    Proctor & Gamble can suck my toxic &!ck.

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  • January 28, 2019 at 10:55 pm
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    Her argument, even though it was meant to be funny, is wrong… If that were the case, shaving commercials are telling men that they can't have facial hair

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  • February 1, 2019 at 6:43 am
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    Lmao a man " a queen " and a fairy get into a fight… who wins lol

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  • February 3, 2019 at 5:25 pm
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    Good god look at her neck toxic girlinty

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  • February 5, 2019 at 11:57 am
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    Screw Gillette I won’t buy anything a liberal will defend

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  • February 7, 2019 at 1:39 am
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    How you fixed for blades?

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  • February 20, 2019 at 1:18 pm
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    That rant at the end was freaking purfect!

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  • February 23, 2019 at 9:20 pm
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    The woman who directed this ad was hired through a contest to get more women involved in making their ads…..They hired a well-known man-hating feminist….I can not make this stuff up.

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  • March 4, 2019 at 5:59 pm
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    Kat’s rant on ads targeting women was hilarious. Can’t stop laughing.

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  • May 9, 2019 at 4:22 pm
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    I would rather shave with razors from the dollar store over buying Gillette, and I love listening to Kat going on for about a minute and half, it was very funny and I feel she wasn't wrong in what she said.

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  • July 7, 2019 at 9:49 pm
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    Hey Gillette.
    SCHICK ❗ 💞😊💕

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  • August 23, 2019 at 10:56 pm
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    I thought the boycott against gallette was because it's just too expensive. Now that I saw this I will never buy Gillett again.
    I switching to dollar club.

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  • August 26, 2019 at 11:01 am
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    This ad is now the gold standard for marketing disasters. It’s funny how the only fans of the ad are women and men who don’t produce enough testosterone to grow facial hair to need to shave at all.

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  • August 26, 2019 at 5:07 pm
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    These companies never learn their lesson. When you you pander to the SJW and become “woke” YOU WILL ALWAYS LOSE! $8 billion lost in revenue and ongoing. You had this coming Gillette, with your messed up “toxic masculinity” advert. I would not dare buy a Gillette product for my son if I had one.

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  • August 26, 2019 at 5:43 pm
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    It's time to throw out all your Procter and Gamble products forever.

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  • August 27, 2019 at 3:19 am
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    Who else is watching this after Gillete announced their $8 billion dollar loss?😂😂😂😂

    Reply

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